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ProjectNorthbound · demo project2026

Website for an outcome-focused marketing agency

Demo: a marketing agency presented through outcomes, proof and commercial accountability.

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Website for an outcome-focused marketing agency
01

The problem

This is a demo project for a fictional agency. The challenge was to avoid the usual service-list presentation and show, from the first screen, how strategy, creativity, media and commercial follow-up can create measurable value.

In a sector full of vague promises, trust depends on evidence with context, easy-to-understand cases and transparency about what can — and cannot — be attributed to marketing.

02

What I built

I built a bilingual experience that organises the offer around four outcomes: create demand, capture demand, convert opportunities into revenue and expand into new markets.

Fictional brands, contextualised metrics, filterable cases, outcome-linked testimonials and a risk-reduction section build proof throughout the page. An interactive diagnostic helps visitors identify the most likely constraint before making contact.

03

Highlights

  • 1Social proof throughout the whole experience
  • 2Case studies filterable by objective
  • 3Interactive growth diagnostic
  • 4Qualification form with clear confirmation
  • 5Complete Portuguese and English versions
  • 6Fictional results always labelled as illustrative
04

The result

The result is an editorial, commercially accountable presence: it does not sell isolated channels or vanity metrics. It shows how an agency can connect investment, demand, pipeline and revenue — and makes the first conversation better qualified.

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What would you like to connect in your business?

Tell me which tools your team uses and where work gets repeated. From there, we can work out what makes sense to connect or simplify.

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