Website and admissions journey for a private school

This is a concept project for a fictional school. The challenge was to build trust with families, make the educational approach easy to understand and organise admissions around clear next steps.

I created a bilingual editorial experience that guides parents from school stages and philosophy through to booking a visit or submitting a pre-application. The content, facilities, team and FAQ resolve common questions before contact.

The website works as an extension of the admissions team: it helps each family understand whether the school fits what they need and delivers enquiries with age, stage, academic year and intent already organised.